Let me tell you a little bit about how it all began.

Four years ago, I left my home country of Belgium and moved to Australia with hopes of continuing my career in the beauty industry. I had extensive experience working for L'Oréal, but when I arrived in Australia, I found that my sales experience wasn't considered valuable, and my English was limited, making it hard to find a job.

It was around that time when I noticed my girlfriend, who loved taking care of herself, struggled with applying traditional eyelashes. Lash extensions were also out of her budget, and that's when I realized that there was a gap in the market for affordable, easy-to-use magnetic eyelashes. With my expertise in beauty and cosmetics, I set out to create a brand that would empower women to feel confident and beautiful without breaking the bank or sacrificing quality.

After months of research, development, and testing, AddictaLash was born. I poured my heart and soul into this project, knowing that it was more than just a business venture. It was a passion project that allowed me to combine my love for beauty and my entrepreneurial spirit.

I wanted to create a brand that would empower women to feel confident, beautiful, and fierce. AddictaLash was designed to be easy to apply, versatile, and always made with the best ingredients and materials. We never compromise on quality, and we are proud to offer a cruelty-free and vegan product that respects both people and the environment.

Today, AddictaLash continues to inspire and uplift women of all ages and backgrounds by providing accessible beauty products that make everyone feel their best.